The SEM snapshot for the telecom sector focuses on the clicks-versus-spend trade-off between T-Mobile and Cricket.
Orlando, FL (PRWEB) December 11, 2014
The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today released its newest SEM snapshot for the telecom sector.
The Search Monitor used its ad intelligence platform to dive into recent SEM click and spend activity of five mobile phone carriers, with a specific focus on a comparison of T-Mobile and Cricket.
“It’s always interesting to see how the small number of mobile phone carriers compete with each other for clicks,” explained The Search Monitor’s CEO, Lori Weiman. “We found that the smaller company in our analysis, Cricket, has been successful at paying less for its clicks than its larger competitor, T-Mobile.”
The Search Monitor released this executive summary of its findings:· CLICKS: Cricket Wireless generated the most clicks during the time period analyzed. T-Mobile, meanwhile, generated fewer than half of Cricket’s number.
· SPEND: When it came to the amount of spend required to generate these clicks, the report showed that T-Mobile’s spending was roughly double that of Cricket’s spend.
· TRADE-OFF: While The Search Monitor typically expects spend to increase in line with clicks generated, Cricket was able to spend less and receive more clicks, a PPC marketer’s dream.
In the report’s analysis section, The Search Monitor’s Telecom Team focused on the question of why T-Mobile paid so much more than Cricket Wireless for fewer clicks.
The Search Monitor concluded its telecom SEM analysis by discussing several questions whose answers would help explain the interesting clicks-versus-spend trade-off between Cricket Wireless and T-Mobile. As with the Search Monitor’s past industry snapshots, the questions dealt with details about ad copy, products promoted, where the ads ran in the US, the seasonality of ad spend, and the role of other marketing channels on SEM spend.
To learn more about the Telecom SEM Snapshot or about SEM trends impacting telecom advertisers, please visit The Search Monitor and request a free SEM audit. Company officials have also posted archived versions of their SEM industry snapshots for finance, luxury retail, automotive, and travel on their website.
About The Search Monitor
The Search Monitor captures advertising activity on paid search, organic search, social media, mobile search, and shopping engines worldwide for brand and affiliate compliance, and competitive intelligence. Interactive agencies, search marketers, and affiliate marketers use The Search Monitor to gather and analyze competitive information more effectively. To learn more, please visit http://www.thesearchmonitor.com. Reported by PRWeb 10 hours ago.
Orlando, FL (PRWEB) December 11, 2014
The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today released its newest SEM snapshot for the telecom sector.
The Search Monitor used its ad intelligence platform to dive into recent SEM click and spend activity of five mobile phone carriers, with a specific focus on a comparison of T-Mobile and Cricket.
“It’s always interesting to see how the small number of mobile phone carriers compete with each other for clicks,” explained The Search Monitor’s CEO, Lori Weiman. “We found that the smaller company in our analysis, Cricket, has been successful at paying less for its clicks than its larger competitor, T-Mobile.”
The Search Monitor released this executive summary of its findings:· CLICKS: Cricket Wireless generated the most clicks during the time period analyzed. T-Mobile, meanwhile, generated fewer than half of Cricket’s number.
· SPEND: When it came to the amount of spend required to generate these clicks, the report showed that T-Mobile’s spending was roughly double that of Cricket’s spend.
· TRADE-OFF: While The Search Monitor typically expects spend to increase in line with clicks generated, Cricket was able to spend less and receive more clicks, a PPC marketer’s dream.
In the report’s analysis section, The Search Monitor’s Telecom Team focused on the question of why T-Mobile paid so much more than Cricket Wireless for fewer clicks.
The Search Monitor concluded its telecom SEM analysis by discussing several questions whose answers would help explain the interesting clicks-versus-spend trade-off between Cricket Wireless and T-Mobile. As with the Search Monitor’s past industry snapshots, the questions dealt with details about ad copy, products promoted, where the ads ran in the US, the seasonality of ad spend, and the role of other marketing channels on SEM spend.
To learn more about the Telecom SEM Snapshot or about SEM trends impacting telecom advertisers, please visit The Search Monitor and request a free SEM audit. Company officials have also posted archived versions of their SEM industry snapshots for finance, luxury retail, automotive, and travel on their website.
About The Search Monitor
The Search Monitor captures advertising activity on paid search, organic search, social media, mobile search, and shopping engines worldwide for brand and affiliate compliance, and competitive intelligence. Interactive agencies, search marketers, and affiliate marketers use The Search Monitor to gather and analyze competitive information more effectively. To learn more, please visit http://www.thesearchmonitor.com. Reported by PRWeb 10 hours ago.
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