So yesterday, I posed a simple question: Why does Disney want to rebrand Orlando’s image? The Metro Orlando Economic Development Commission is working on a $10.3 million rebranding campaign over the next three years, including in-kind donations, to bolster Orlando’s image. The slogan is “Orlando. You don’t know the half of it.” Three companies already have committed to help with funding: Disney, the Orlando Magic and Florida Hospital. The one that jumped out at me was Disney. Disney is…
Reported by bizjournals 20 hours ago.
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