So what's the return on investment for a multimillion-dollar campaign to change Orlando's worldwide image? Yesterday, I wrote about how the campaign, headed by the Metro Orlando Economic Development Commission, was looking for $3 million to $4 million per year in funding, with a 50-50 split between private and public funding, including Orange County and the city of Orlando as potential public funders. I was looking at publicly available documents. This morning, I spoke with Jennifer Wakefield,…
Reported by bizjournals 20 hours ago.
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