The SEM snapshot for the finance sector focuses on the clicks-versus-spend trade-off between the three lending giants.
Orlando, FL (PRWEB) December 17, 2014
The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today released its newest SEM snapshot for the financial sector.
The Search Monitor used its ad intelligence platform to dive into recent SEM click and spend activity of lending companies, with a specific focus on the comparison between LendingTree, NetCredit, and Quicken Loans.
“It’s always interesting to see how financial advertisers apply their massive budgets to generate clicks,” explained The Search Monitor’s CEO, Lori Weiman. “Our financial snapshot revealed an opportunity for Quicken Loans to study the performance of LendingTree and NetCredit to try to close the CPC gap.”
The Search Monitor released this executive summary of its findings:· Clicks: LendingTree generated the most clicks during the time period analyzed. Quicken Loans, meanwhile, generated fewer than two-thirds of LendingTree’s number.
· Spend: When it came to the amount of spend required to generate these clicks, LendingTree and NetCredit spent between $3 and $6 million, while Quicken Loans spent between $6 and $9 million.
· Trade-off: While The Search Monitor typically expects spend to increase in line with clicks generated, LendingTree and NetCredit were able to spend less than Quicken Loans and receive more clicks.
In the report’s analysis section, The Search Monitor’s Finance Team focused on the question of why Quicken Loans paid so much more than LendingTree and NetCredit for fewer clicks.
The Search Monitor concluded its financial SEM analysis by discussing several questions whose answers would help explain the interesting clicks-versus-spend trade-off between the three advertisers. The questions dealt with details about ad copy, where the ads ran in the US, and the role of other marketing channels on SEM spend.
To learn more about the Finance SEM Snapshot or about SEM trends impacting financial advertisers, please visit The Search Monitor and request a free SEM audit. Company officials have also posted archived versions of their SEM industry snapshots for telecom, luxury retail, automotive, and travel on their website.
About The Search Monitor
The Search Monitor monitors paid search, organic search, social media, mobile search, and shopping engines worldwide for brand and affiliate compliance, and competitive intelligence. Interactive agencies, search marketers, and affiliate marketers use The Search Monitor to gather and analyze competitive information more effectively. To learn more visit thesearchmonitor.com. Reported by PRWeb 9 hours ago.
Orlando, FL (PRWEB) December 17, 2014
The Search Monitor, the leader in precision ad intelligence for marketers and affiliate managers, today released its newest SEM snapshot for the financial sector.
The Search Monitor used its ad intelligence platform to dive into recent SEM click and spend activity of lending companies, with a specific focus on the comparison between LendingTree, NetCredit, and Quicken Loans.
“It’s always interesting to see how financial advertisers apply their massive budgets to generate clicks,” explained The Search Monitor’s CEO, Lori Weiman. “Our financial snapshot revealed an opportunity for Quicken Loans to study the performance of LendingTree and NetCredit to try to close the CPC gap.”
The Search Monitor released this executive summary of its findings:· Clicks: LendingTree generated the most clicks during the time period analyzed. Quicken Loans, meanwhile, generated fewer than two-thirds of LendingTree’s number.
· Spend: When it came to the amount of spend required to generate these clicks, LendingTree and NetCredit spent between $3 and $6 million, while Quicken Loans spent between $6 and $9 million.
· Trade-off: While The Search Monitor typically expects spend to increase in line with clicks generated, LendingTree and NetCredit were able to spend less than Quicken Loans and receive more clicks.
In the report’s analysis section, The Search Monitor’s Finance Team focused on the question of why Quicken Loans paid so much more than LendingTree and NetCredit for fewer clicks.
The Search Monitor concluded its financial SEM analysis by discussing several questions whose answers would help explain the interesting clicks-versus-spend trade-off between the three advertisers. The questions dealt with details about ad copy, where the ads ran in the US, and the role of other marketing channels on SEM spend.
To learn more about the Finance SEM Snapshot or about SEM trends impacting financial advertisers, please visit The Search Monitor and request a free SEM audit. Company officials have also posted archived versions of their SEM industry snapshots for telecom, luxury retail, automotive, and travel on their website.
About The Search Monitor
The Search Monitor monitors paid search, organic search, social media, mobile search, and shopping engines worldwide for brand and affiliate compliance, and competitive intelligence. Interactive agencies, search marketers, and affiliate marketers use The Search Monitor to gather and analyze competitive information more effectively. To learn more visit thesearchmonitor.com. Reported by PRWeb 9 hours ago.